IT-Trans: moovel's on-demand ridesharing service in Karlsruhe successfully piloted

  • Three-day pilot operation during IT-Trans, a conference and trade fair for public transportation
  • Around 1,000 passengers used the on-demand ridesharing service
  • User feedback will be used to further develop moovel on-demand

Stuttgart/Karlsruhe, 20 March 2018. The Karlsruhe Transport Authority (KVV) and moovel Group GmbH are pleased to report that the pilot of the on-demand ridesharing service in Karlsruhe was a success: around 1,000 passengers used the service to move from point A to point B during IT-Trans.

This year 6,000 people attended IT-Trans, and the trade fair and conference was a great success for moovel. Together with the Karlsruhe Transport Authority (KVV), the mobility company piloted the moovel on-demand ridesharing service. The service was comprised of 10 Mercedes-Benz V-Class sedans that could be flexibly booked for free using the app "KVV.mobil - powered by moovel". If multiple people wanted to take a similar route, the app's algorithm pooled the requests so that the passengers were able to share a single shuttle, which is known as pooling.

"We would like to thank the hosts of IT-Trans for a very successful event and for the opportunity to present our moovel on-demand ridesharing service. Together with the Karlsruher Verkehrsverbund (KVV), we were able to offer attendees and Karlsruhe residents a new mobility service. And 1,000 passengers have used this innovative service to reach their destinations," said Daniela Gerd tom Markotten, CEO of moovel Group GmbH.

With the ridesharing service during IT-Trans, the Karlsruher Verkehrsverbund (KVV) also took a new approach to mobility. Alexander Pischon, CEO of the KVV, was also pleased with the results of the test phase: "The three days of pilot operations showed us that this kind of on-demand shuttle can be a beneficial and flexible addition to our efficient public transportation network because it is primarily focused on the individual needs of the users."

Results of pilot operation

Around 1,000 passengers used the service during the three days of pilot operation. The service was in particularly high demand in the mornings when passengers were on their way to the trade fair, as well as in the evenings. Randolf Wöhrl, responsible for on-demand projects at the moovel Group, said: "We have learned a lot thanks to the high demand and the valuable feedback we got from passengers. moovel on-demand calculates the travel time based on real-time traffic data. During the test phase in Karlsruhe, for example, we learned that we can further optimize our real-time routing when there is a great deal of construction in the area. We will adapt our algorithm accordingly."

During IT-Trans, moovel on-demand was integrated into the KVV.mobil app - powered by moovel as an additional mobility option

People want access to mobility - anytime, anywhere, at their fingertips. The Karlsruher Verkehrsverbund (KVV) and the moovel Group have worked together since 2017 to make mobility in Karlsruhe easy to access and possible to book via smartphones. Using the KVV.mobil app - powered by moovel, passengers can book tickets for buses and trains from the Karlsruher Verkehrsverbund and can also rent bikes from Fächerrad (nextbike). During IT-Trans, the moovel on-demand shuttle was integrated into the app as an additional mobility option. The app gives the user an overview of all available mobility options in their city - and makes it easy to compare travel times and prices. The KVV.mobil app - powered by moovel is available for free in the Apple App Store and the Google Play Store.

Karlsruher Verkehrsverbund GmbH

The Karlsruher Verkehrsverbund (KVV) is one of the largest public transport networks in southern Germany and the most important mobility provider within the Upper Rhine Valley, consisting of 20 transport companies. The KVV-trademark is a high-performance network with an internationally acclaimed tram-train-system connecting the region to the city center in Karlsruhe. 170 million passengers use this attractive public transport offers of the municipal association yearly, which was founded in 1994. The association partners are the cities and counties of the Karlsruhe region. The association includes the counties Germersheim, Karlsruhe, Rastatt, Südliche Weinstraße and the cities of Baden-Baden, Karlsruhe and Landau. KVV plans, coordinates and sells public transport services on behalf of its shareholders and the transport companies involved. Its tasks include the planning of an efficient network of routes, the coordination of timetables and the offer of a comprehensive community tariff, including the distribution of revenue. Additionally, the KVV is responsible for customer service, marketing and public relations work. Being the operator of the test field for autonomous driving, the KVV participates also in the innovation competition for the future in mobility.

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